
Search Engine Optimization
Montgomery County, PA
SEO Tip -- Did you know?
Do PDF’s Rank in Organic Search?
The answer is yes. For years Bing and Google have been able to crawl, review and rank .PDF files. There are certain techniques that you should consider using to achieve the best ranking for your files.
- Create the files using a text-based program such as Word or Adobe Acrobat. This will enable you to embed links that can be selected and clicked.
- Optimize the PDF for SEO by including page tiles, headings, keyword- rich content and alt tags for embedded images.
- Include a document description by completing the PDF document properties. Don’t forget to include author and keywords.
- Link the PDF to your site and the PDF from your site. This will insure the search engine robots can find the PDF.
- Promote the PDF by including it in your sitemap and link it from you social media where appropriate.
2012-01-12
Multi-Language Website - Search Engine Optimization Considerations
Is your target audience bi-lingual or is your target market in a language other than English? Then it is worth while considering a dual language website. In creating a multi-language website there are some items that should be considered to achieve the best visibility, not only in English search engines but also in search engines of the other languages. In addition, if the content in the other language websites are simply a translation of the original website there is a need to inform the search engines of that so there is not a duplicate content penalty applied. For an example visit http://www.ortiz-interpretation.com/
For more information contact us at 610-631-8471.
2012-01-06
